Advertising

Cooler in Summer, Warmer in Winter: an Electrician Can Help

Posted on by Henry
ceiling fan installation Sydney

So goes the ad and the ex Australian cricket captain – but are we all to be Fujitsu clones?

Sydney electrician Kenny Martin is kept busy all year around doing ceiling fan installations. Many Sydneysiders want a cool breeze, but they don’t want that “manufactured air” feel that so many air-conditioners produce.

For so many Australians, ceiling fan installation is enough in temperate climates – but for most of us, the middle of Summer, and late Summer, will still be too hot at night.

Of the 5 best things an electrician can do for you, performing a job safely is always Number 1.

An electrical job or repair should be handled with care. It must be done in line with the set standards. Shoddy electrical work and repairs even on a small scale can have monumental safety risks to the inhabitants.

Therefore, engaging people with zero or little electrical training is hazardous. It may lead to shocks, electrocution and possible loss of life. That’s why you should avoid inexperienced and untrained electricians like plague. Instead, look for professionals in the industry.

A competent electrician has the right training, experience and license to deliver quality results. They are ready and willing to offer warranties and quality work guarantee.

Ceiling Fan Installation vs Air-Conditioning: Is Having Both The Answer?

For those who can afford it, of course it’s great to have the flexibility and additional dimensions and extremes that air-conditioning can provide. For a third of the year, a ceiling fan is enough.

And yes, having both ceiling fans and air-conditioning is not overkill – they will just make the best bedroom even bestier. Make your lounge even loungier. Make your living room even more … habitable.

Check out Kenny’s KM Electric Facebook page for examples of his wonderful electrician work. He’s definitely one of Sydney’s premier electricians.

Designing a Gambling Ad to Make a Killing

Posted on by Henry
Designing-a-Gambling-Ad-to-Make-a-Killing

The gambling industry is a booming multi-billion dollar business. There is a consistent growth in the gambling market with the increased accessibility of the internet. The industry has fierce competition with hundreds of bookmakers competing in a limited price range and little product differentiation. Business is booming for most bookmakers but if they want to make more profits they need to stay one step ahead of their competition. In this ultra-competitive industry, gambling advertising should stand out from the rest. Designing a gambling ad to make a killing must be an integral part of marketing strategy.

The gambling industry is spending more than $27.3 million in advertising to condition the mind of the people that punting is normal. Advertising using a wide range of media has proliferated to encourage the public to embrace gambling as a sport.  Gambling advertisements are flooding during ad break on sporting events all trying to attract the public attention. The goal is to let the people spend money to experience the thrill while thinking they might win. The clear target market for most gambling ads is young adult males with spending power. Gambling is branded as activity for successful young professionals.

Here are some things to consider when designing gambling ads:

Technically the Advertising Codes prevent young people anyone under the age of 25 to appear in gambling ads. The only exception is when 18-24 years old are the subject of the bet being advertised in a medium where the bet is offered. Websites with transactional facility are included but Twitter doesn’t count. Complying with the Advertising Codes takes skill. Bookies must not leave anything to chance; they must not manufacture life anxieties or manipulate emotions in order to induce gambling; and they must seek advice from the experts. This will ensure that the gambling ad is compliant with different regulators.

The most common form of gambling ads are broadcast advertising on TV and radio, online pop-ups on internet sites and print ads. One of the most important aspects of advertising is to optimise the ad experience of the viewers. Ads should not annoy the viewers nor disrupt their flow. Ads must be place during natural interruptions in the game. Poor ad placement and integration can limit visibility and engagement.

Advertising appeal strategies that can be used by bookies include:

  • Winning
  • Social status
  • Humour
  • Thrill and risk
  • Sports fan behaviours
  • Sports celebrity
  • Sexual imagery
  • Adventure
  • Power and control
  • Happiness
  • Patriotism

Advertising promotional offers for people to make a free bet or bonuses should ensure that significant conditions are clearly explained upfront. Promotional offers must not be ambiguous or misleading. Odds and deposit, wagering and withdrawal requirements must be prominently visible in the ad itself. For banner ad small pop-up the conditions must be easily available within one click.

Display mobile ads visibly, players must see ads prominently displayed within the main sections of the app. It should not be buried within menus or below the fold. 320×50 banner ad works great on mobile phone in portrait orientation. Use larger images for tablets or apps with landscape orientation.

Gambling ads must be easy to recall so that people will remember the bookie and place their business with them. Humour, parody and commentary are the elements that can be injected in the advertisement. Commercials should be universal that it’s funny all over the world. Make great gambling ads that are truly memorable that the viewing public whether punters or not just can’t wait to see it again.

Challenges of Advertising for Small Businesses

Posted on by Henry

We all see the expensive and highly produced advertising campaigns on our television and cinema screens for the latest automobile. With every whistle and bell included to make maximum impact upon the advertising weary viewer. Things explode, beautiful women are successfully wooed, fit young men drop from the sky to free fall down to awaiting sports cars and there is a lot of sound and fury. These cinematic productions are like scenes from a James Bond movie and they cost about the same amount of money to produce. This is the realm of big business and Madison Avenue advertising budgets.

Challenges of Advertising for Small Businesses

What about the challenges of advertising for small businesses?  How can they cut through the consumer ennui to make an impact? Well, forget about TV and cinema, because they can’t afford it. As a small business there exists a large variety of challenges getting your business the right amount of exposure through advertising. Here are some great tips that will help your small business launch itself to the next stage of success.

The Internet may not have been specifically invented with you in mind, but it serves the interests of small businesses better than any other marketing platform. The digital sphere is your bouncing ball small businessmen and women; and you can bounce that ball more economically here than anywhere else. You can have a website, you can have six websites and/or you can have a whole network of websites promoting your products and services. And these will only cost you peanuts in comparison to an ad on television; and they work for you 24 seven. Of course, you need SEO that works and works well, so that your customers can find you.

Social media is sometimes referred to as Much Ado About Nothing, although I am sure William Shakespeare didn’t have Facebook in mind when he wrote the play. Social media channels, like Facebook, Twitter, Instagram, Pinterest etc can all create some level of interest in your product if properly manipulated by someone who knows what they are doing. Professional help with social media management is recommended.

Traditional marketing for a business like a locksmith or plumber can offer some exposure through the few remaining local newspapers, but this is a dying form of marketing in the long run. Printed stickers, key tags, pens, coffee mugs and the like can still offer some narrowcasting targeted exposure for small businesses. A combination of digital and traditional marketing still remains the best mix for small businesses in the short to medium term.

Big Pharma Advertising: Ethics Are the Casualty

Posted on by Henry

It is hard not to think that the corporate dollar and advertising rule the roost in America. The evidence is clearly there in how they allow companies to advertise their products to the unwary and the ignorant. It is open slather in the States for Big Pharma to directly advertise their medicines for all sorts of conditions to the general public. Advertising is in the business of selling products and what they are doing in America is creating markets for pharmaceutical products. Big Pharma advertising: Ethics are the casualty.

Marketeers and advertising executives are creating conditions like Female Sexual Dysfunction (FSD), so that pharmaceutical companies can sell products they have developed. Viagra was so successful in terms of unit sales to men, the industry wanted to repeat that success with women; the other half of the population. The best way to sell a product is to convince a section of the market they have a problem that this product will cure. We have seen it with Depression; overnight it became a major problem if people were overly sad or unmotivated. Big Pharma had developed Selective Serotonin Reuptake Inhibitors (SSRIs), a class of drugs they wished to market as a cure for depression; and so it was suddenly being prescribed by doctors for all those with symptoms of melancholia. There are now children being prescribed these drugs all over the world.

Big Pharma Advertising: Ethics Are the Casualty

Big Pharma are as successful in marketing their drugs in countries like Australia, New Zealand and the United Kingdom, despite the tighter advertising regulations in these places. This is because, they engage powerful PR companies who provide news quality footage directly to the television stations and networks in the cities within these nations. When the unsuspecting viewer, watching their nightly news program, sees the footage about the medical breakthrough in the treatment of depression or sexual dysfunction, they think it is a real journalistic piece. When in actual fact it is pure PR produced to look like journalism; and cut-backs to editorial departments in news programs has paved the way for more and more of this deceitful advertising dressed up as editorial.

Pain relief is another massive Big Pharma lie, with consumers encouraged to believe that these products can relieve pain, when that pain is often a messenger about lack of hydration, poor diet or something more serious. Natural pain relief and natural back pain relief are available without resort to medications. All it requires is a little intelligent investigation into alternatives.

 

Advertising Work To Your Workers: Give Them SharePoint

Posted on by Henry
Advertising-Work-To-Your-Workers-Give-Them-SharePoint

Are your employees lacking initiative, constantly needing direction over almost every task, and generally confused and prone to time-wasting? Give them SharePoint. This web-based application platform is a flexible tool that provides a number of functions and capabilities such as intranet, collaboration, search, CMS, employee directory, blogs, wiki, news and personalisation. Like any other office application, employees can build with it because it can be easily customized to suit their individual needs. Advertising work to your workers is easy with Microsoft SharePoint because it reduces the amount of work your employees have to do everyday while increasing their productivity. SharePoint doesn’t just give them a portal for communicating with each other; it’s been shown to subconsciously engage your employees in thinking more about work. It’s more than just a technology, it’s a business solution.

Every business is unique with different needs and SharePoint is flexible enough to fit any situation. SharePoint can be implemented to make worker’s lives easier by reducing their workload and increasing their productivity. Proper planning, support and implementation of this tool can be a ground breaking application for your business. If your company has branches in different locations you can greatly benefit from SharePoint implementation because this tool can cross geographical barriers. This tool will allow your employees working in different locations to collaborate and work as if in one place.

If you already have SharePoint in place, are you having trouble getting your workers to use it? How do you advertise SharePoint to your workers post-deployment? Business owners must understand that SharePoint is not just any software they can set up and hand over to employees. For it to be effective, you need to find out the challenges each employee face and how the platform can help them. SharePoint development and consulting  to be effective must involve your workers. By asking the users of their needs and addressing their concerns can you let your workers know that the tool is set up for their benefit.  Customising SharePoint implementation to meet your workers pain points can have a psychological impact on them because they will feel that the tools are set up for their benefit.

Get your workers on board from the planning stage and keep them through deployment and beyond. Get the word out and give them the opportunity, suggest how to tweak the tool to fit their needs. It’ll be much easier to advertise to your workers about SharePoint if you’re using the right approach and showing them that your goal is to make their lives easier. Find people who are genuinely interested in the tool and assign them to be SharePoint evangelist. Get them to fully understand the benefits of SharePoint so that they can help train users and answer their concerns. Get your workers to use SharePoint by designing your implementation around their needs, reducing their workload and making their lives easier.

5 Expert’s Tips On Increasing Facebook Ad Conversions

Posted on by Henry
Facebook ads

The important thing to remember about Advertising with Facebook is that Facebook thrives on people. The reason anyone uses Facebook is to stay in touch with friends and family, and talk about their shared interests and experiences. When marketing your product through Facebook ads you should try and tap into that, focusing intently on the people that will be interested in your product and ignoring everyone that will not be. In a very real sense, clicking has a lot to do with psychology, so I recommend you check out some of Seth Godin’s books on Audible (50% off promo code) for a more in-depth look.

Here are 5 Expert’s Tips On Increasing Facebook Ad Conversions

Understand your audience on a deeper level

Once you have the perfect advertisement ready, Facebook asks you to “Choose Your Audience.” This is where deep targeting comes in, as understanding your audience on a deep level is what is going to increase your conversions. The first thing they ask you to choose is where you want your advertisement to run. If you are promoting a local business or already have an idea of where you want your ads to be seen, you can submit up to 25 individual places. Facebook even offers the option to advertise within a radius of a specific location, like 25 miles outside of Washington, D.C.

With the proper amount of research you can specifically target certain ages. To find in-depth demographic information, an excellent free website to use is www.quantcast.com. Here, you simply enter the URL of the website you want to know the demographics of and, if the website is large enough or actively participates in Quantcast, you get detailed results.

A Deep Dive Into Facebook Advertising

Target the connections of subscribers on your page

If you have done a good job building your community, another way to narrow the focus of your ad and further increase your conversions is to target the connections of subscribers to your page. This allows you to pull in more people that may be interested in the offer you have. They might have known you through their friend and will trust you and your offer easily. You can also target people based on their connections to other similar events, applications, or pages.

http://socialmouths.com/blog/2014/03/20/target-your-email-subscribers-on-a-faceboo/

Optimizing and reporting

The only way to learn what works for your marketing campaign is experiment. Create different ads that vary in their presentation and target audience, set them into the world, and watch how they do. Facebook presents very useful information based on the demographics of who clicks your ads, when people are clicking your ads, and how often a particular ad is being clicked, allowing you to course-correct as often as needed. This capability allows you to eventually focus your energies only on what works with what audience and when, instead of constantly guessing.

Reports are automatically generated by Facebook, you will want to check them at least once every day to pick out a pattern in users’ clicking habits. These patterns are what will dictate how your ads are designed, who they run to, where they run, and when they run.

The Hidden Meaning of Offsite Conversions from Facebook Ads

Using Facebook power editor

Facebook offers a “Power Editor” that allows you to create, manage, and edit large amounts of ads and campaigns, even across differing accounts. This is useful for expanding your reach, community, and product awareness across different pages. Once you have gained experience using the Power Editor, you can begin to exploit some of the features it offers, such as the creation of custom and lookalike “Audiences.” The creation of custom audiences allows you to find offline clients among Facebook users. Facebook uses attributes such as email addresses, phone numbers, or user IDs to make matches, allowing you to find the exact people you want to reach. There is no limit to the amount of audiences you can create.

Facebook does not allow you to choose more than 25 countries to market to when creating a new ad, nor does Facebook allow you to specify cities or zip codes if you are choosing to market to more than one country. This severely limits your options. In order to get around this, you may want to use the Power Editor, to replicate ads and target locations more precisely.

Why you should be using Power Editor for your Facebook Ads!

Target countries that have highest conversion rates in your niche

Where you decide to run your advertisements is just as important as whom you are targeting. The reason for this if because no matter how targeted you are in your demographics research, if you choose the wrong location it is all for naught.

For some marketers, this is simple enough. Perhaps you run a business in Buffalo, New York, United States want to only advertise in that area. When designing your ad, under the “Choose Your Audience” tab, write “United States” in the location option, select “City” underneath, type in the city you want to advertise to, and then select whether you want to advertise in the area around the city as well. You have options of a radius of 10, 25, and 50 miles.

Another way to target locations more specifically is by specifying what languages you want to target. If you have research that indicates your product may do well in certain locations that speak one language, you can further narrow down your search criteria by going into the “Advanced Targeting Options” and typing in what languages you wish Facebook to target.

http://dynamicresponsewebsites.net/facebook-ads-and-targeting-audience/

Facebook offers extremely powerful ad creation, ad targeting, and ad managing tools for you to excel in growing your business, but it is your responsibility that they are used in the most efficient and effective way possible. Good luck!