The obvious answer is no. Is shit attractive? Is rubbish a turn on? Only for those with special tastes I would think. If I were in advertising, would I imagine, a near naked girl lying on a pile of rubbish at the tip would sell waste management to the public? I don’t think so. Would guys get turned on by that scene? Maybe, but would it lead to them changing their behaviour in relation to their waste management practices? No, they might imagine themselves bonking this chick on a pile of trash, although the smell and the sharp objects may hinder any PB performance, but it does not add up to better waste management.
Waste management and recycling are better served via marketing, to be promoted through images of clean suburban streets, houses and gardens. Even scenes of nature unpolluted by human activities sends a clearer positive message out to the market. Before and after shots can be constructive in this sphere, dirty urban streets transformed into benign paradises, with children playing in parks. Birds flying around, also, suggest a healthy environment and lots of greenery in the scene. These kinds of images promote better waste management practices.
Can Waste Management Marketing Ever Be Attractive?
When responsible adults see children surrounded by trash and filth it upsets them; and so children can be effectively used to stimulate interest in the environment and a healthy ecology. You can juxtapose images of trucks taking away rubbish to waste management centres to communicate the links in the chain. Waste management will never be attractive per se but it can be inserted into scenes of attractive human behaviour, and unspoiled images of nature, to establish a holistic narrative for viewers.
Poverty is often associated with poor waste management. Poor white trash in America are that section of the population that know no better. That do not know how to look after themselves or their environment; they shit in their own backyard. Waste management marketing can be very primal in its depiction of humanity and socially correct behaviour. Things are not going to get better by themselves; people are going to need to stand up and take responsibility. It all begins with education, really, and training people is often about creating aspirations. Poor people aspire to be rich. Ugly folk aspire to be beautiful. Pollution is ugly and tidiness suggests a more attractive reality. Waste management marketing is built on these basic premises; and promises a brighter future for the inhabitants of communities who comply.